TALULAH is more than a fashion label – it’s a 360-degree luxury lifestyle brand. TALULAH is style with a local ease but a global opinion. Elegance without all the effort; fashion without all the fuss. The TALULAH woman is dynamic – she expresses herself with colour. She is bold, she is sexy and she has something to say. Her wardrobe is only the start of the conversation.
The TALULAH brand is made up of a portfolio of categories – TALULAH Ready-To-Wear, TALULAH Swim & Resort and TALULAH Home. Each of the pillars prescribes to the same signature aesthetic and each is complementary to the other. The result is a modern feminine luxury brand that knows that style goes beyond the head-to-toe.
Brisbane-born Kelli Wharton founded TALULAH in 2005. The designer quickly garnered a loyal following among local tastemakers and the brand went global in 2012. Regularly appearing on the runway as a part of Mercedes Benz Fashion Week alongside Australia’s preeminent designers, inside the glossy pages of ELLE, Cosmopolitan, Marie Claire and Instyle, and draped over the shoulders of some of the country’s most chic women, TALULAH now takes its signature understated elegance to women all over.
In just a decade, Wharton, today at the helm of the design team as the labels Creative Director, has made TALULAH synonymous with modern femininity – innovative construction, fashion-forward prints and really very sexy dresses.
With a love and talent for art and design from a young age, Kelli Wharton began her career in fashion in 2000 while completing her final year of High School. The recipient of multiple fashion awards from an early age, Kelli took her creative direction and design skill to launch her first apparel line of hand sewn lace tops and silk lingerie, selling to a selection of fashion boutiques throughout Brisbane.
Kelli supported her brand line by working for a number of fashion businesses in wholesale and marketing roles, building on her business skillset to complement her design work.
In 2005, Kelli showcased her first TALULAH collection at Delfin Australia Fashion Design Awards, where she won the Mercedes Benz Lifestyle collection award. The first collection line embodied the signature TALULAH design aesthetic of structured silk party dresses and floral prints, with an underlining sense of confidence.
Now in its tenth anniversary year, TALULAH sits under the creative direction of Kelli Wharton and her team of design, production, marketing, wholesale and retail specialists, operating in the beautiful surrounds of NSW North Coast Byron Bay.
The brand has rapidly earned itself the reputation of quality, creative, colourful and feminine womenswear, attracting the attention of global buyers, celebrities, fashion bloggers and customers.
TALULAH has grown into a lifestyle that every woman can take away with her, offering apparel and homewares that remains true to its design intention and values; creative, confident and elegantly spirited.